Fermented reality

Simon Hooley Account Director
One of the great pleasures of immersing yourself in a fictional work (be it book or film) is the sense of separation from the norm that is everyday life. You can be transported to weird and wonderful worlds, defy the laws of known physics, become or experience something that you could never do in the age of 2013. So, what am I getting at? Well, simply put, it’s where fiction transcends the boundaries and starts to impact on our lives – in particular when fictional brands become accessible on the high street.

Parisian talkways

Ben McCormick Head of Content
With the sound of Edith Piaf and cries of ‘junket’ ringing in our ears, we trudged off to the Eurostar in London drizzle.

Sign of the Times

Each month at Redhouse Lane, members of the Design and Editorial teams take some time out to discuss current happenings, trends, and generally fabulous ideas. The session is followed by a visit to a museum or exhibition, giving the teams a chance to explore work of different mediums. It is a good way to keep everyone up to date on all things creative both inside the studio and in the wider industry, and to initiate discussion and constructive debates between those involved.

Social media: an infographic Q&A

All media is social – or should be.  As in any conversation, you need to listen as well as speak, and there’s a time and a place and a tone for the sort of discussion you want to have at any given

Rexel: multi-lingual vision and values campaign

How do you introduce a new set of values to 30,000 employees in 15 languages, across 89 different businesses and 37 countries around the world? Global electrical solutions provider Rexel faced this Herculean challenge