Financial results animation - Redhouse Lane Communications

McDonald's: Financial results animation

Thanks to some vibrant design work, the numbers aren't just looking healthy – they're looking fun

Thanks to some vibrant design work, the numbers aren't just looking healthy – they're looking fun

How McDonald's makes finance appetising

Challenge

McDonald's Europe operates in 39 countries from Albania to Ukraine. With such a dispersed anddiverse workforce, effective employee communication is essential.

Staff need to:

feel like part of the company's culture
buy into its business strategy of service andinnovation
know how the business as a whole is performing.

The quarterly sales results provide the regular measure ofbusiness success, but it’s the trends and stories behind the figures that paintthe bigger picture. McDonald’s came to Redhouse Laneto turn these into a regular communication: one that would inform, entertainand inspire staff across Europe.

Our response

We brought the sales figures to life by creating a seriesof animated sales reports that exploited contemporary design and music tocapture the audience's imagination. Our writers used the results to illustratethe broader strategic messages.

To keep the presentation fresh, we developed a different, distinctivetheme for each sales quarter, from inkblots to neon. Each theme was launched inthe quarterly animation and then used in monthly PDF updates.

Result

64% of McDonald's staff agreed that internal communicationis clearer and helps them better understand the company's direction andpriorities. The client was thrilled: 'We have been consistently impressed by Redhouse Lane's energetic and thorough approach. Their fresh approach to communicating is really invigorating!'