CiB awards: Going for gold
Redhouse Lane has had another successful year in the 2008 Communicators in Business competition - picking up eight Awards of Excellence.
Wins spanning internal newsletters, internal news magazines, ezines, multilingual publications and best feature categories proved once again that corporate publishing doesn't have to be dull. Judges said of Consumer Voice, a previous Gold winner, produced for Vodafone:
"Each issue is an attack on the eye - bold, brash and exciting. Less isn't more but underpinning the kaleidoscope of content is a strong layout and structure that can't help but draw the reader in."
They finally challenged: "How do you evolve when you're already raiding the best ideas and devices?"
A multilingual senior management recruitment brochure for HBOS Europe & North America won plaudits for both its authentically pan-European appeal as well as the clarity of its content. "More than other entries, this submission sets out the business issue that the brochure aims to address. Overall, a neat, accomplished piece of communication that knows exactly what its purpose is and how to reach its audience."
As the digital era marches on, our two nominations in the ezine category were given particular praise. The Cabinet Office interactive PDF, Inside, was described as being "at the top of its field" and praised for the open and airy feel engendered by the balance of content and white space that, judges noted, most PDFs failed to master.
The second nomination in the category, Connect Online, was commended for being "pretty much a perfect model for news microsite homepage", owing to its adherence to the print style and use of web features "so it doesn't feel like a printed magazine that's just been slapped on the screen".
Up for re-nomination this year was EDF's flagship multilingual title, One: "The One team really understand what it means to communicate efficiently across linguistic and national boundaries. It packs an impressive punch."
Also praised were Explore magazine in the best News-magazine category and Over the Rainbow, an article featured in Ethos magazine, in the best feature/profile category. Both titles are produced for Royal Bank of Scotland, which also came up trumps with Rapport in the best redesigned magazine category. Its new look delighted the judge: "This is a business magazine but you're so going to want to read it! I can't wait to get inside. It's got a great feel to it, and is bang on for its target audience of time-poor professionals."
The CiB awards have celebrated the pinnacle of business communication for over half a century. All the Award of Excellence winners have been shortlisted for the best-in-class awards and winners will be announced at the 55th Awards Dinner to be held in Brighton on 23 May.