Feature

Constructing a new customer magazine

Editorial Director

Laing O'Rourke, the largest privately owned construction firm in the UK, has relaunched its global publication.

Infoworks has had a major redesign, incorporating high-quality photography, while the editorial strategy has also evolved to ensure the content appeals to Laing O'Rourke's employees, customers and partners alike.

The revamped magazine includes in-depth reports on major projects, features by skilled independent construction journalists and contributions by wider industry and business experts, with comments from employees, clients and end-users.

A complementary Infoworks microsite launched simultaneously, including selected articles from the printed issue and additional content and images.

Rebecca Burton, senior communications executive at Laing O'Rourke, said: "Infoworks aims to be Laing O'Rourke's flagship magazine for people who have an interest in engineering enterprises around the world, focusing exclusively on the news, views and issues shaping our business and the wider industry."

The magazine's key objective is to bring Laing O'Rourke's strategy to life by featuring the work of colleagues from across the group.

Rob Jones, head of editorial at Redhouse Lane, said: "This is a bold new strategy for Infoworks that will position Laing O'Rourke as a thought leader among its peers."

"Introducing impartial opinion pieces from external experts demonstrates that the company is listening to and being influenced by a broad range of voices from across the industry. And including comments from end-users is a great way to enhance the company's brand and reputation, and it shows the value Laing O'Rourke places in its client relationships."

The design and editorial of the print and online versions was managed by Redhouse Lane. The relaunch marks the first time since the magazine launched in 2000 that Laing O'Rourke has outsourced Infoworks.

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